Lisa Sykes, Editorial
The editorial product will be at the heart of Iceberg's success. Lisa was editing national newsstand magazines by her mid-twenties before working on news and features at The Sunday Times. More recently she spent 10 years at Country Living Magazine, where she was responsible for a string of award-winning campaigns such as Fair Trade for British Farmers, Enterprising Rural Women and Made in Britain.
Lisa then spent further stints at Hearst Magazines UK, working first as Deputy Editor of Coast Magazine, then as Editor of Prima, one of the largest circulating women’s titles in the UK.
She joined The Simple Things as Editor in November 2013 after working for Future Publishing as an editorial consultant.
Lisa believes in the power of the printed word.
Guy Foreman, Commercial
Guy is an expert in taking brands beyond the printed page to experiential marketing and live events.
He knows the sales game inside out, starting out in classified advertising, moving on to display and advertising manager roles before taking on the role of Director of Shows & Events for Country Living Magazine. Over the past six years he expanded the business from 7 to 13 shows and fairs. He also developed and managed high-profile events for the country’s biggest lifestyle magazine, Good Housekeeping and the High Street Fashion Awards for Prima.
David Parker, Audience
David Parker is a highly successful publisher with a track record of growing brands and working every avenue and margin in the business. He published three of the largest magazine brands in the UK: Country Living, Prima and House Beautiful, alongside AllAboutYou.com, a website with over one million unique users every month.
David believes that lots of magazines have given up on their readers. Iceberg hasn't, but ssh, that's our secret weapon.